Moonfruit was founded in August 1999 with the vision to allow people to share their passions online, regardless of their skills and experience. Over 1.2 million business and individual websites have been built by people around the world using Moonfruit’s website building tool - SiteMaker. Organisations such as CHANNEL 4 have partnered with Moonfruit, using SiteMaker to cultivate online communities. Moonfruit provides software that allows users, with no previous web technology experience, to build and develop websites. The software features unique drag and drop tools that allow users to edit and introduce site functions and facilities by clicking a mouse. Website features, like a message board, shopping basket or chat room, can be achieved through a simple click and drag format. Moonfruit believes that everyone should be able to participate on the web, being a creator as well as a consumer. The original vision for the company when it was founded back in 1999 was to allow people to 'share their passions online'. Website building, particularly for the inexperienced, can be daunting. Moonfruit strives to overcome this by creating a sense of community: encouraging customers to interact and support each other via a vibrant online forum. Since the launch of moonfruit.com in January 2000 over 2 million websites have been built and developed using SiteMaker. Moonfruit continues to record around 90m page impressions per month, over all of its sites, with 30,000 new customers trying. In